Welcome to Xela Fashion

Inspired by her own multi-cultural background, Moroccan-French designer Nora Sahraoui launched Xela Fashions.

The brand brings to the fore a new, innovative fusion of Middle Eastern, European and Asian elements. Every creation reflects Nora’s own dynamic personality, and combines facets of her ethnicity with those of her passion.

Stitching together traditional Arab culture, classic French style and vibrant Indian colours, Xela crafts a whole new trend in fashion. In a very short span of time, Xela’s collections have earned high acclaim at the Fashion Week in Miami as well as on home turf in Paris. Now, Xela has established a base in Dubai.